Wednesday, 30 April 2014

Case Study: Reward Workplace Benefits


One of the things that makes Bearfoot Graphics popular with our clients is our  full service offering. When it comes to design, there’s not a lot we can’t or don’t do. So when we were asked by our friends at Reward Workplace Benefits to take their newly formed brand and apply it across a range of media we jumped at the chance.

Having been provided with their new logo and colours we set to work designing and building a compelling sales presentation. We combined a simple design with subtle animation to create a slick, clean PowerPoint which both attracted the audience’s attention and enabled the sales team to effectively deliver the company’s business messages.

We were able to transfer these simple but effective design elements from the presentation to a series of business e-shots. Using our eye for design, we were able to break the content-heavy mail shots into manageable chunks pulling out important key elements with call-out shapes and colours producing a more persuasive user experience.

With a clear, simple design style under our belts we moved on to developing business cards, legal documents and, arguably the most important marketing tool, a website. With tablets and smart phones ever increasing in popularity the brief was that the site needed to be responsive, but with budgets tight we needed to find a simple web design solution which was both flexible and powerful. We plumped for Adobe’s relatively new piece of software, Muse. Designer friendly it allowed us to adapt our chosen design style to be web friendly, enabling us to create both a sleek desktop and tablet site.

The result is a suite of distinctive and functional business assets, encompassing a variety of media, consistently branded and carefully designed to enable Reward Workplace Benefits to attract the attention of potential new clients, engage with them and deliver their key business messages effectively and consistently. Check it out here…

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