Friday, 17 May 2013

Why use infographics to communicate your data

We work on a lot of presentations, working in the live events industry we see how information is presented and the best and worst ways of explaining data. No matter what platform we are using, the capability of interpreting numbers and making it easy, concise and memorable for the audience is where design really communicates the messages.
Using a chart and filling it with copious amounts of data is simple, but no one needs to know every week of the year’s sales increase. You need to give the audience context and make it interesting to view. Keeping people involved and relaying this information in an unusual way will help them remember the information and learn from your presentation.
One of the best ways to do this is to use infographics. They’re instantly understandable and can be designed incredible well. The great thing about infographics is that almost anything can be interpreted using them.
Now some might say pie charts and bar graphs are infographics, and they wouldn’t be wrong at all. They definitely illustrate data, where they fail is that no one really thinks when creating these kinds of charts as it is done so often, and therefore no thought goes into whether the message behind it is clear to the audience and more importantly if it’s interesting.
We see infographics every day, in newspapers and magazines and one of the most famous infographics is the London Tube map. If you looked at a true representation of the Tube network it would be impossible to navigate and use, the design behind the London Tube map is incredibly complex yet produces something so simple and easy to use, this is the result of great infographics.
Really thinking about and designing your infographics can lead to some amazingly creative, thought provoking and logical ways of relaying your messages and data.
Some of our favourites have been comical but some of them have been on really serious topics. We’ve got a few of them below; we hope you can see the possibilities and benefits of using infographics.

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